Friday, 15 April 2011

In what ways does your media product use, develop or challenge forms and conventions of real media products.

In our film we have changed forms and conventions of real media products in many different ways. After watching films that inspired our own film, we realized that they all used the typical stereotypical image of terrorists and we didn't want our film to be the typical terrorist film; therefore in order to to change the forms and conventions we decided to go against the stereotypes. We did this by having a white Catholic female play our terrorist. We also wanted to make sure that we made references back to the idea of Catholicism through out the film an example of this is right at the beginning of the film we have a shot of Mary and later of a shot of a chapel with a close up on a cross. We also looked at films such as the Exortist to get ideas of how we can do represenataions of religion within the film.
Flight 93, is one of the films we looked at closely in relation to our film as the themes are closely linked. Flight 93 is a unconventional film and as we followed this and tried to make ours similarly based, our film is therefor also unconventional to a certain extent. Flight 93 is also filmed in a the style of a hand held camera similarly to ours, it gives the impression of actually being there and realism. In order to show that we tried to link the films they both start in a similar way. Flight 93 starts with someone boarding a plane showing September 11th and in ours we begin with Noelia, walking through the airport acting suspicious about to board a plane. There are also scences from the plane set we had in our lesuire and touism department within college, to make assoctations with the plane in flight 93.





How does your media product represent particular social groups?


We feel that our film represents many social groups some of these being teenagers and Christians. Our film would particularly attract the social group of female teenagers because the film is based around a young women playing the role of a terrorist. This would attract female teenagers as the lead of the film first is a women but also the fact that the women is playing a strong independent role rather than the typical 'damsel in distress' would attract a female teenage group. The fact that the women is a young blonde female, they can also be refered to and represented to as 'the dumb blonde'but yet again we decided to attempt to break the sterotype as our women was the strong intimidating women.
The film would also attract the Catholic social group as the female is a traditional Catholic women, as there are close links to religion within the film. This could also attract a variety of social groups as we are breaking the current media stereotype of the Muslim male terrorist, and replacing with a Catholic women. This was also once done when the typical stereotype was the Irish male in the RIA.


Who would be the audience for media product?


The ideal audience for our film would be in the age group 15-24 and within the NRS Social grade we feel it would be best fitted to those in the range A- upper middle class to C2- skilled working class. We feel it would suit this audience best as it contains a variety of complex language mixed with unconventional scenes that the older audience would appreciate. Although the film contains a young female actress the film is filled with complex and intense themes and issues which maybe be to much for a young audience to handle as they are controversial.
The film also if filmed fully may contain violence and strong language not suited to those of a younger age.






How did you attract/addresses your audience?


Our film addresses the chosen audience because of its content, the film addresses a range of ethnicity's after the fright of 9/11 and 7/7. After both attacks there was a growing interest in terrorism and security withing the airport; as people At the time we made our film Osama Bin Laden died, therefore there was a re-interest in the topic, making it a perfect time to release the film.
The fact that we changed the terrorist to a Catholic female would attract theMuslim audience as it is a different take on the films as it is no longer an offensive stereotype of a male musilm terrosist.
The fact that we used a women as the main and only character would attract a femal audeince as not many films have the lead villan as a women. This attracts them as it is something differnt from the norm.
The music within our film isnt typical to the audience of our film, the main piece of music in our film is a classical piece, and therefore steotypically would appeal to an older audience. However we thought we would break another stereotype and link the classical music in with the emotions of the film and therefore it attracts the audience 15-24.


What have you learnt about technologies from the process of construction of this product?


Whilst making our film we used new technology such as final cut pro in order to edit our film, we used various types of transitions such as cross fade, fade in and fade out, and non-additive dissolve. An example of when we used this our introduction and we used a non-additive dissolve at the end to close to film. Whilst using final cut pro we were able to use basic text credits and edit the font, colour, size and alignment in order for it to look the best it could. In the opening to our film we also used editing effects such as 'glow' over the writing to make it look more eary.
We also used new technology such as the blog. The blog allowed us to post details about the making of our film at all stages of development of the film rather than writing it all free hand, The blog also allowed us to upload pictures and video's from youtube that are relevant to our film. This videos included the openings to flight 93 and the terminal.

One major piece of technology we experienced was the green screen, we are lucky at college to have a TV Studio which has a green screen technology corner. This allowed us to create the directors commentary in a professional environment with the equipment behind Jason. It also allowed us to create the news report, which is far more realistic than anything else we could have imagined doing without it.


3. What kind of media institution would distribute your media product and why?
We looked at IMBD31 1to get more information of films that we looked at to inspire us with our final film. We looked at the film Flight 93, which was distributed by dream works we also looked at the film the Terminal that was distributed by Sony Pictures Company. We would like one of these companies to distribute our film as we think it would get great publicity. We would like our film to be advertised direfctly before or after programs that appeal to a wide audience, such as Eastenders or CSI. This would help us attract a range of different age groups, social classes and a general all round audience. We also think it would be a good idea to have our film advertised on national and local radio stations and social networking sites, such as facebook and twitter as this would also attract a younger audience that may be interested in this genre of film. The main source of advertisement would be on tv or in cinemas.

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